Client: Soul Action
Role: Concept, Branding, Graphic Design
Slum Survivor is a fundraising challenge encouraging young people to spend a few days the way a billion slum dwellers around the world spend their lives. Launched in 2007 in the UK, Slum Survivor has raised significant funds for projects working with poor communities in places like South Africa and Zimbabwe.
The project involved creating a new brand, then rolling out that new look across various resources, promotional materials and resources, as well as a few large format display panels.