Client: Ulster Stores
Role: Concept, Graphic Design, illustration, writing
The White House, in Portrush is a bit of an institution on the northern Irish coast. The department store has been standing since the 1920s, selling everything from toys and clothes to kitchen products and beds.
I was tasked with creating a brand for the new bed department, along with engaging, friendly in-store graphics and signage. The result features a combination of simple text signage as well as more engaging bed buying tips and illustrations.