Client: Soul Survivor
Role: Concept, editing copy, graphic design, print management, budget
Momentum is a series of Christian events for students and 20-somethings. One of the biggest issues facing the Church in the UK is that people in this age group quite naturally begin to question their backgrounds and values, and often this means leaving the Church.
The idea of this campaign was to highlight how the Momentum events hope to help people ‘connect the dots’ between their faith and the rest of their life…
Visually this played out in this solar system inspired look, with the points, when joined, spelling out the word ‘life’, something that is revealed on opening the card.
We produced the beer mats to be used throughout the venues at the 2011 events. Next up is a series of interviews with different speakers/leaders about what connecting the dots between life and faith actually looks like, which should be fun.